OpenAI built the app and has been using it for the past few months, Shih said during a Monday media briefing. Salesforce is also touting a new ChatGPT app for Slack that can display information derived from Salesforce. I choose the option that goes into the campaign.' 'It gives me options, but I am the editor. 'It's not Autopilot,' said Charles Lamanna, a corporate vice president at Microsoft. Microsoft calls the new AI parts of its Dynamics applications Copilot. In addition to the involvement of the human agent, the company has narrowed the field of data that can influence the answer.īoth Salesforce and Microsoft are showing off services that can write marketing emails. Salesforce has taken various steps to keep Einstein GPT's capabilities from misinforming people. Executives first want to see how things go with organizations enrolled in Salesforce's pilot program. Salesforce, which has come under pressure of late by activist investors to become more profitable, hasn't finalized the pricing or the timing for the new features. Agents can edit the automatically generated response or hit the send button. One feature Salesforce is rolling out in Service Cloud will be a chat box with technology that can write an answer to a question based on information already stored in Salesforce. Separately, Microsoft is adding OpenAI's chatbot to its Bing search engine.

Microsoft said Monday that users can join a waiting list for a customer service feature that automatically drafts email messages, after announcing a similar feature for sales reps last month. Like Salesforce, Microsoft is trying to keep the spread of incorrect information to a minimum as it brings AI features to its competing Dynamics 365 software. 'We're moving as quickly as we can without compromising the responsible ethical approach,' Clara Shih, CEO of Salesforce's Service Cloud business, said in an interview. These AI models sometimes display incorrect information, prompting companies that sell to big businesses and governments to proceed carefully.

Top technology companies are jockeying to capitalize on the surge in interest in generative AI, which can spit out text or other information after learning from pools of data culled from the internet.

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